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Posted on 17 Feb 2017

We're back for our fifth year of great riding in the fantastic Yorkshire Wolds. 3 different challenges await the rider. Lantoft Loop, at 37km ideal for beginners or cyclists who fancy a pleasant ride on a Sunday morning with friends: the Classic, 100km of the best climbs and scenery in the Wolds, tough but satisfying, and finally the Challenge at 134km which has over 1,000m of climbing and will be a good early season test of any cyclist.

To sign up:


Join nearly 400 others who have already done so.




Posted on 21 March 2016

We’re really pleased with this year’s 32 page colour brochure (Riders Guide) for our Heart of Wolds Sportive. We’ll be printing this shortly and sending out to all riders along with their race number.
But if you want to have a sneak preview here’s a look at the online version.


And if you like what you see, here’s the link to sign up for the event:





Posted on 11 January 2016

Fancy getting a couple of free entries to the Heart of the Wolds Sportive (24 April)? We’d like to offer any club or group of people a couple of free entries to any route on the sportive in return for manning our first drinks station at Birdsall.

For the last few year’s Revolution Road Club have kindly helped us out here, but they were so enthused by the reports from all the riders coming through that this year they have decided to ride the event themselves!

Basically we’d need a minimum of 3 people to be available between 0930 and 1330 to both help set up the drinks station, then lay out and serve the drinks and food for the riders, and at the end clean up. It’s pretty easy and all we ask is lots of enthusiasm and a bit of common sense!

In return we can offer a couple of complimentary entries to any friends or club colleagues. Interested? Then send us a message at e mail phil@wolds-events.co.uk (or ring 01482 841007).



Posted on 20 December 2015

So, what did you think about the route for the Tour de Yorkshire 2016? Here’s what Wolds Events and cycle coach Adam Hardy had to say about the announcement…

“Last week I awaited with interest the announcement of the route for the Tour de Yorkshire. With the knowledge that Beverley would be a stage start or finish location I was looking forward to hearing about the inclusion of the glorious Yorkshire Wolds. After only a brief visit last year I felt sure the route would visit many of our local favourite training routes. Beverley is in the centre of an area of outstanding cycling roads with glorious landscapes and beautiful villages, and as a local cyclist I was extremely proud that the event will start so close to home.

However when I saw the route, I have to say I was a little disappointed. While there is a nod to the area with a brief section through South Dalton and Middleton, the overwhelming sensation is one of trying to get out of East Yorkshire as quickly as possible. And using uninspiring roads to do it! Taking a large group of cyclists safely through rolling road closures is not an easy task, but the route could so easily have travelled north of Beverley, through locations such as Wetwang, Sledmere, Malton and even Castle Howard  as it made its way through towards Settle.

Of course, everyone will have their own little whine about the route not going past their front door (or in the area where they are organising a cycle sportive!) but over the last few years the cycling boom (and local events) has demonstrated just how popular this area is for cycling. Take a ride through Huggate on any day of the week and you will almost certainly see another cyclist, (though probably not a car). The Tour De Yorkshire was a perfect opportunity to open the eyes of the general public to the beauty of our area and get more people cycling.

And if you need any convincing about our argument, then why not join us on 24 April next year for our Heart of the Wolds Sportive and see for yourself some of the great cycling routes in the area. All this isn’t meant to be negative about what remains a great event for the county and a credit to all those who organise it; we just think they’ve missed a trick (not to mention some more challenging climbs) by omitting the Yorkshire Wolds again. Let’s hope 2017 will be third time lucky!”



Posted on 8 December 2015

Well, here it is, our new Heart of the Wolds sportive logo – we hope you like it! We certainly do.

I’d like to say that it was all done in house but that would be being highly ‘economical with the truth’. In fact it was done by one of the Heart of the Wolds long term supporters,James Harper from Harper Creative and his clever designers.

Here’s what James had to say about his involvement:

“After being part of the HOTW sportive for the last 3 years, we were delighted to be asked by Phil and the team to come up with a shiny new logo for the event!
It’s always a tough call when trying to encapsulate the essence of an event with shapes and pixels but I think Mark from our team has done a cracking job with this logo and we very much hope it meets the approval of all the HOTW fans when we hit the lanes of East Yorkshire for next year’s event!”

So thanks to James, Mark and all at Harper Creative for coming up with a design which perfectly captures the aspects of cycling, the Wolds and being at the heart of it all. So which version do you prefer the colour one or the black and white…?

Google Maps Released

Posted on 27 November 2015

Anyone interested in getting a close up look at the Challenge and Classic loops for our Heart of the Wolds Sportive can now get up close and personal with each route with both rides being shown on Google Maps.

The free technology allows riders to see the routes as well as the KM markers, feed stations and also a few pieces of interest. We have to confess that some of this technology is a bit new to us so we're still learning but we think that it's a big improvment over our PDF downloads of previously. Have a look and see what you think!

Click on the links below to see:

Classic (100km):


Challenge (134km)




2016 Sportive Date Announced

Posted on 20 October 2015

Note in the diary for all keen cyclists. Sunday 24th April 2016.

That's the day we'll be organising our fourth edition of the Heart of the Wolds Sportive. With the Tour de Yorkshire coming to Beverley a week later, we're hoping that our event will be a great opportunity for riders from the area and further afield to really discover the joy of cycling in the Wolds.

For those riders who have done our event before, we'll be keeping a similar format to previous years but are looking to move into the new,and larger, pavilion at the Showground. The other successful elements, from the three distinct routes, to the bottle of Maillot Jaune beer afterwards, we're looking to keep the same.

Entries opening soon. We hope you can join us!

Pic:Finishing line at the Heart of the Wolds Sportive 2014


Event Brochure Out

Posted on 31st March 2015

Ordinarily we don't like to blow our own trumpet but with our Event Brochure we really do think that we've got something to shout about. After all, how many other events send on a hard copy 32 page colour brochure all about the event in the weeks leading up to the ride? And ok, there is a bit of advertising from the organisations and people who have helped us put the event together, but there's also lots of interesting features, including interviews with the marshals on the route, a description of each route, where to find the best accommodation (if coming from afar), days out in the area (for the family), interesting tit-bits about the route. We've event got some film reviews in the 2015 brochure!

If you've entered the event you'll be receiving your copy in the next couple of weeks, but if you haven't and fancy a sneak preview, just click on the image on the left and a low resolution version will open up. We hope you enjoy it!

Pic: Brochure Cover 2015


Hill Challenge to Return

Posted on 16th February 2015

Like last year we’re keeping our three Hill Challenges as part of the Heart of the Wolds Sportive. Basically it’s just a bit of fun, but a chance for some of the keener cyclists to get their teeth competitively into some of the climbs on the route. All three climbs are Strava sections and like last year we’ve come up with some standards for each section based on the Strava best as well as our own efforts up them.

The first two, out of Warter and then Thixendale respectively, are both at on the Classic and Challenge routes while the last climb, out of Warter, is just on the Challenge route. They vary between 1km and 1.6km and have an average gradient of around 6%, which is not super scary, but it does hide the fact that some of the parts of each climb have stiffer than average sections.

We’ll have the start and finish points marked plus the standards we’ve come up with at the start and finish of the climbs. All cyclists have to do is just time themselves (honestly!) going up the slopes and see how they do at the end of it. Needless to say, we certainly don’t expect everyone to do it and it really is just an addition to the main attraction, which is the ride itself, but for those who wish to ‘wind it up’ then this set of challenges is for them

Pic: Coming up from Thixendale in 2014


Repair2ride to Help at Heart of Wolds Sportive

Posted on 12th February 2015

Really pleased to have Craig from mobile bike repair service Repair2ride on board for this year’s Heart of the Wolds Sportive. Craig will be our eyes and ears out on the course, following closely behind the ‘peloton’ and helping anyone who’s had a problem with their bike, and letting us know if there are any other problems.

Craig is ideally placed to do this as Repair2ride’s services include all types of bike services, repairs, upgrades for any type of bike. He’s a fully qualified Cytech level 2 trained mechanic and can come out at a time and place suitable to you to repair your bike, or arrange to collect your bike and return it at a time suitable for the rider.

So, welcome aboard Craig and look forward to you having a great day!

For more information about Repair2ride see: http://www.repair2ride.co.uk/


Cliff Pratt to Offer 15% Discount with Sportive Cycle Numbers

Posted on 28th January 2015

Great to announce the Hull based cycle shop Cliff Pratt are working with us again on the Heart of the Wolds Sportive, sponsoring our event numbers and again offering every rider... a fantastic 15% reduction on anything in the shop.

In the photo you can see Wayne Preston from Cliff Pratt holding up some of the numbers from last year. All riders have to do following the event (26th April –www.woldssportive.co.uk and follow the links to enter), is pop along to the shop in Spring Bank, Hull and show your event number and then you can get your discount.

And like last year, cycle mechanic Chris from Cliff Pratt will be on hand on the morning of the event to take care of any last minute bike mishaps or problems you may be having. That’s not an excuse for not checking your bike yourself before coming, but it’s a useful extra service for riders which we’re happy to be able to provide.

Pic: Wayne from Cliff Pratt with some of last year's event numbers


Why Not Sponsor the Heart of Wolds Sportive 2015?

Posted on 12th December 2014

We're keen to hear from any companies or individuals who want to sponsor our sportive in 2015. We've got some fantastic value packages ranging from £150 to £450 and some great benefits including space in the Event Brochure (sent out to all riders), free entries for riders, logo exposure, on day presence, plus returning again we'll be doing our sponsors ride (see photo) that went down so well last year. To see full list of benefits click 2015 Heart of Wolds Sponsorship.

Pic: Adam sharing a joke with rides on our sponsors ride in 2014


Entries Open for Heart of Wolds Sportive 2015

Posted on 4th November 2014

We're back! We're pleased to let you all know that entries for the Heart of the Wolds 2015 are now open. The date is the same weekend as last year: Sunday 26th April. Just click on the link to the British Cycling webpage and you can enter online.

We've kept things very much as last year with £25 entry fee for both Challenge and Classic routes while the shorter Langtoft Loop remains at £20. Event memento and meal included for that.

Pic: Up Thixendale

Brochure 2014

Event Brochure Produced

Posted on 21st March

Riders from 2013 will recall that they each received a copy of our 32 page colour event brochure. We'll be doing the same again this year and riders can expect their copy of this year's brochure in the post around the second week of April, along with their bike number. But if you want a sneak preview, click on the image to the left or here.

For anyone thinking of doing this year' event, here's a link to an interesting write up by a Sportive Virgin (aka Chris Bailey) about last year's event.

Ride Stage 1 of the 2014 Tour de France

Posted on 18th March

Riders entering the Heart of the Wolds Sportive are being offered a 10% discount on entry to a unique day's riding around the route of this year's first stage of the 2014 Tour de France, the Grand Depart.

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Standards Set for 2014 Sportive

Posted on 12th March

If you want to push yourself on this year's Sportive, have a look at the Gold, Silver and Bronze standards we've set for this year's event.

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KC Shows Support for Cycle Event

Posted on 25th February

KC is the latest organisation to show its support for the Heart of the Wolds Sportive by signing up for the Gold sponsorship package.

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Use Your Loaf Breadmaking Course

Posted on 11th February

If you're not burning calories at our event, why not try making them with a half day bread making course at nearby Yorkshire Wolds Cookery school? Starting at 10am and finishing at 2pm, it means you can get back to give your hungry cyclists your freshly baked culinary creations!

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Free Cavendish Turbo Session for Sportive Entrants

Posted on 5th February

Want to train for the Heart of the Wolds Sportive but can't get out because of the February winds and rain? Not to worry as we have teamed up with Manxmen 3LC to offer all entrants to our event a FREE turbo session stream.

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Sportive Riders to Receive Complimentary Photo

Posted on 24th January

Riders at this year's Heart of the Wolds Sportive can expect a free photo following their ride, courtesy of specialist cycling photographers TWGPhotos. All finishers will receive a mounted photo of themselves during the ride**.

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A Riders Tale from 2013

Posted on 13th January

In this feature we look back at one rider's experience of riding the Classic route (or most of it!) from 2013, and why he's looking forward to doing it again this year.

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Trial of Heart of the Wolds Hill Challenge

Posted on 13th December

Heart of the Wolds Sportive organiser Phil Haskins decided to try out the three hill challenges that the team have decided to introduce for this year's event. Here's how he got on.

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Richard Barnes (left) and Becky Powditch at the new store

Exercise Direct to Offer Sportive Riders Discount

Posted on 10th December

Heart of the Wolds Sportive have teamed up with local online retailer Exercise Direct to offer its riders a discount on any items ordered through their website.

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Heart of the Wolds 2013

Entries Open for Second Year of Sportive

Posted on 4th November

Entries for the second edition of the Heart of the Wolds Cycle Sportive in East Yorkshire have now opened and we think you'll have another great day of cycling.

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For more information about this event contact info@woldssportive.co.uk or call 01482 841007

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